Visual structure communicates conceptual structure even before a single word is read. Text requires structure - both conceptually and visually. Otherwise, all text would look the same, and, according to the gestalt rule of similarity, be perceived as equal - as peers in a flat system. The most basic rules of typography are, essentially, an information architectural system. ![]() I’ve written on this idea before, using a text outline as an example of how the mind looks for simple cues - like indentation and outdentation - to help understand the way information is prioritized on a page. The most basic example of similarity in a web design context is text.Įvery element of the visual language used on a web page is - should be - a reference to the information architecture of the page itself, and of the website as a whole. The second, Closure, explains how the mind is capable of perceiving more information than what is actually visible. The first, Proximity, deals with how the mind perceives groups of things differently based upon how closely they are arranged. This is the third entry in a multi-part series on the gestalt principles of design. These concepts can help to integrate a better understanding of perception into the way we arrange information, so that we can communicate more effectively. ![]() ![]() The Gestalt Principles of Design are a set of concepts and guidelines drawn from gestalt psychology, which theorizes that the mind tends to process organized groups of things as a whole, rather than a number of individual things. When objects look similar to one another, the mind perceives them as a group or pattern. Gestalt Principles of Design - Similarity
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |